Follow-up study of the importance of mapping technology knowledge and skills for entry-level forestry job positions, as deduced from recent job advertisements

Pete Bettinger, Krista Merry


The purpose of this investigation is to assess the importance of mapping technology knowledge and skills for entry-level forestry job candidates, based on relevant job advertisements made available through the Internet. The study assumes that an expectation of the relevant details regarding educational background and desired work experience of an entry-level forestry position would be evident in a job advertisement. One hundred and seventy-two (172) job advertisements were collected from 91 employment and recruitment Internet sites over a six-month period of time beginning on March 30, 2017 and ending on September 30, 2017. Using a summative content analysis approach, we analyzed the word/phrase frequency of use of mapping technology requirements in these job advertisements. Employers placed greatest emphasis on knowledge and skill related to geographic information systems. The results indicate that over half of the entry-level forestry job advertisements required candidates to possess knowledge (24.4%) or skill (26.2%) related to geographic information systems (GIS). Over one-quarter of the advertisements suggested knowledge (10.5%) or skill (16.9%) of global positioning systems (GPS) was important. Only one GIS system was specifically mentioned in the job advertisements. Knowledge and skill related to the use of a compass, aerial images, and in a broader sense, remote sensing were mentioned in much lower frequencies. We observed some differences with respect to the type of forestry organization seeking job applicants (public and private), and the region in which the job being offered was situated.


The purpose of this investigation is to assess the importance of mapping technology knowledge and skills for entry-level forestry job candidates, based on relevant job advertisements made available through the Internet. The study assumes that an expectati

Full Text:



Ahsan, K., M. Ho, and S. Khan. 2013. Recruiting project managers: A comparative analysis of competencies and recruitment signals from job advertisements. Project Management Journal. 44(5): 36-54.

Bettinger, P., K. Merry, and C. Cieszewski. 2016. The importance of mapping technology knowledge and skills for students seeking entry-level forestry positions: Evidence from job advertisements. Mathematical and Computational Forestry & Natural-Resource Sciences. 8(1): 14-24.

Bullard, S.H. 2015. Forestry curricula for the 21st Century - maintaining rigor, communicating relevance, building relationships. Journal of Forestry. 113(6): 552-556.

Chen, H.-L., and Y. Zhang. 2017. Educating data management professionals: A content analysis of job descriptions. The Journal of Academic Librarianship. 43(1): 18-24.

Connaughton, K. 2015. Forestry employment trends. Journal of Forestry. 113(6): 571-573.

de Cooman, R., and R. Pepermans. 2012. Portraying fitting values in job advertisements. Personnel Review. 41(2): 216-232.

Detmering, R., and C. Sproles. 2012. Forget the desk job: Current roles and responsibilities in entry-level reference job advertisements. College & Research Libraries. 73(6): 543-555.

Dunbar, K., G. Laing, and M. Wynder. 2016. A content analysis of accounting job advertisements: Skill requirements for graduates. e-Journal of Business Education & Scholarship of Teaching. 10(1): 58-72.

Gibson-Sweet, M., R. Brennan, A. Foy, J. Lynch, and P. Rudolph. 2010. Key issues in marketing education: the marketing educators' view. Marketing Intelligence & Planning. 28(7): 931-943.

Gold, M.L., and M.G. Grotti. 2013. Do job advertisements reflect ACRL's Standards for Proficiencies for Instruction Librarians and Coordinators?: A content analysis. The Journal of Academic Librarianship. 39(6): 558-565.

Hartnett, E. 2014. NASIG's Core Competencies for Electronic Resources Librarians revisited: An analysis of job advertisement trends, 2000–2012. The Journal of Academic Librarianship. 40(3-4): 247-258.

Hong, J.E. 2016. Identifying skill requirements for GIS positions: A content analysis of job advertisements. Journal of Geography. 115(4): 147-158.

Jackson, D., and E. Chapman. 2012. Non-technical skill gaps in Australian business graduates. Education + Training. 54(2/3): 95-113.

Kaba, A. 2017. Online library job advertisement in United Arab Emirates: a content analysis of online sources. Library Management. 38(2/3): 131-141.

Kovács, G., P. Tatham, and P.D. Larson. 2012. What skills are needed to be a humanitarian logistician? Journal of Business Logistics. 33(3): 245-258.

Krippendorff, K. 2013. Content analysis, An introduction to its methodology. Third edition. Sage Publications, Inc., Thousand Oaks, CA.

Mayring, P. 2000. Qualitative content analysis. Forum: Qualitative Social Research. 1(2): Article 20.

McArthur, E., K. Kubacki, B. Pang, and C. Alcaraz. 2017. The employers' view of "work-ready" graduates: A study of advertisements for marketing jobs in Australia. Journal of Marketing Education. 39(2): 82-93.

Merry, K., P. Bettinger, D.L. Grebner, K. Boston, and J. Siry. 2016. Assessment of geographic information system (GIS) skills employed by graduates from three forestry programs in the United States. Forests. 7(12): Article ID 304. 12 p.

Messum, D., L. Wilkes, C. Peters, and D. Jackson. 2017. Senior managers’ and recent graduates’ perceptions of employability skills for health services management. Asia-Pacific Journal of Cooperative Education. 18(2): 115-128.

Sample, V.A., R.P. Bixler, M.H. McDonough, S.H. Bullard, and M.M. Snieckus. 2015. The promise and performance of forestry education in the United States: Results of a survey of forestry employers, graduates, and educators. Journal of Forestry. 113(6): 528-537.

Siry, J.P., P. Bettinger, K. Merry, D.L. Grebner, K. Boston, and C. Cieszewski (eds.). 2015. Forest Plans of North America. Academic Press, New York. 458 p.

Sodhi, M.S., and B.-G. Son. 2010. Content analysis of OR job advertisements to infer required skills. Journal of the Operational Research Society. 61: 1315-1327.

Triumph, T.F., and P.M. Beile. 2015. The trending academic library job market: An analysis of library position announcements from 2011 with comparisons to 1996 and 1988. College & Research Libraries. 76(6): 713-739.

U.S. Bureau of Labor Statistics. 2018. Conservation scientists and foresters, Job outlook. In Occupational Outlook Handbook. U.S. Department of Labor, Bureau of Labor Statistics, Washington, D.C. (Accessed February 22, 2018).

Wellman, N. 2010. The employability attributes required of new marketing graduates. Marketing Intelligence & Planning. 28(7): 908-930.

Yadav, A.K.S., and P.D. Bankar. 2016. Employment opportunities in LIS field in India: A content analysis of positions advertised. Annals of Library and Information Studies. 63(1): 53-58.

Zuzana, W. 2016. Requirements for brand managers and product managers responsible for competitiveness of product and brands. Journal of Competitiveness. 8(3): 5-21.


  • There are currently no refbacks.

© 2008 Mathematical and Computational Forestry & Natural-Resource Sciences